AJI-NO-MOTO® Unveils New Logo and Packaging: A Fresh Look for a Trusted Filipino Kitchen Staple
Ajinomoto Philippines launched a new logo and packaging design for AJI-NO-MOTO® Umami Seasoning as part of a global rebranding effort. The brand keeps its original taste but now connects more with modern Filipino families through a fresh design and local touches.
A New Chapter for a Household Favorite
Modern Design, Same Heartfelt Flavor
AJI-NO-MOTO® introduced its new global logo and updated packaging in the Philippines during a launch at its Makati headquarters. The redesign keeps the iconic red bowl but now features a cleaner, more modern look to appeal to the new generation.
Designed for Today’s Filipino Families
Bringing Generations Together
Even with a modern look, AJI-NO-MOTO® stays true to Filipino homes by keeping beloved elements like the “Tak-Tak-Tak®” sound and the cute AjiPanda® mascot. These familiar features help bridge the past and present for families across generations.
Celebrating the Filipino Table
A Brand That’s Part of Family Life
Celebrity mom Iya Villania-Arellano joined the event to show how AJI-NO-MOTO® plays a role in everyday meals and family traditions. Her presence highlighted the brand’s emotional connection with Filipino households.
Ajinomoto Philippines launched the new AJI-NO-MOTO® Umami Seasoning packaging at its Makati Head Office, joined by (from left) Brand Manager Mayo Recto, Sr. Brand Specialist Lois Viray, Director Mika Makino, and celebrity endorser Iya Villania-Arellano.
Keeping It Local While Going Global
Balancing Tradition and Innovation
The redesign is part of a global project by the Ajinomoto Group, which operates in 130+ countries. Yet, the new packaging also celebrates Filipino culture, showing how global direction and local love can go hand-in-hand.
More Than Just a Seasoning
A Symbol of Joy and Togetherness
For decades, AJI-NO-MOTO® has quietly enhanced meals and memories in Filipino homes. This new look represents not only a brand refresh, but a promise to continue bringing flavor, happiness, and unity to every table.
About the Ajinomoto Group
Global Wellness Through Food Science
The Ajinomoto Group leads in food and amino acid science, promoting wellness through innovation. With a presence in 36 countries, it continues its mission to help people “Eat Well, Live Well.”
AJI-NO-MOTO®’s new design is not just about change — it’s about growth, connection, and staying close to every Filipino heart. It’s a reminder that the meals we love are made better with flavor that feels like home.
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